PRIVACY POLICY

Table of Content

1. PERSONAL INFORMATION WE COLLECT

We gather personal information about you from various sources. This includes information you provide directly (e.g., when you contact us or register for an account), data generated about you during our relationship (e.g., through cookies and similar technologies when you visit our websites or other online platforms), and information obtained from third-party sources, including publicly accessible databases, as allowed by law. Refer to our cookies policy for more details on the data collected online through cookies and similar technologies. We might need to collect specific personal information about you due to legal requirements or as part of our contractual relationship with you. Not providing this information could impede or delay our obligation fulfillment。
Information Collected Directly from You
We may collect the following categories of information directly from you:
(a) Personal details (e.g., name, salutation—not mandatory);
(b) Contact details (e.g., phone number, email address, postal address, or mobile number);
(c) Account details (e.g., username and password);
(d) Payment and transaction details (e.g., details related to purchases, responses to offers, or provision of goods and services to us);
(e) Application details (e.g., academic and professional background, education, certifications, skills related to employment, contents of application letters, resumes/CVs, and references);
(f) Communications (e.g., interactions through telemarketing or your inquiries, comments, or requests to us); and
(g) Product interest.
Information Collected About Your Use of the Services
We gather various types of information regarding your usage of our Services, which help us to enhance user experience and service quality. For more in-depth information, please refer to our cookies policy. The types of information we collect include:
(a) Technical Data: Information that is automatically collected from your computer or mobile device, such as your IP address, the type of browser you use, and your operating system.
(b) Usage Details: Data concerning your interactions with our websites, including the pages you visit, the search terms you enter, the frequency of your visits, and the pages you view immediately before and after using our Services.
(c) Generated Information: Insights we develop based on your use of the Services, such as understanding your preferences and interests derived from your activity patterns, and identifying whether you are a frequent or occasional user of our Services.
Information Collected from External Sources
We collect information from a variety of external sources, including trade shows and third-party platforms such as Facebook, LinkedIn, and YouTube, to better understand and serve our customers. Here are the categories of information we may gather:
(a) Personal Details: Basic identification information such as your name and date of birth.
(b) Contact Details: Information that allows us to communicate with you, including your phone number, email address, postal address, or mobile number.
(c) Advertising Preferences: Insights into your preferences based on your interactions with advertisements and the products you have purchased. (d) Event Participation and Memberships: Information regarding your attendance at trade shows and your membership in various business, industry, or trade associations.

2. HOW WE USE YOUR PERSONAL INFORMATION AND THE LEGAL BASIS FOR DOING SO

We use your personal information for various purposes based on different legal justifications to enhance our services and our interaction with you:
  • Identification and Authentication: We utilize your identification details to verify your identity when you access our services, ensuring the security of your personal information as part of fulfilling our contractual obligations to you.
  • Operating the Services: Your personal information is processed to provide the goods or services you have requested, in accordance with our contractual obligations.
  • Improving Our Services: We analyze how you use our services to enhance the overall customer experience. This includes product testing and site analytics, driven by our legitimate business interests to identify and rectify issues within our services.
  • Communication: We use your personal information to communicate with you, for instance, when updating you about changes to terms or responding to your inquiries. It aligns with our legitimate interests to provide you with timely and relevant information and support.
  • Marketing: We may use your personal information for marketing purposes such as sending tailored promotional messages or placing you in specific marketing segments to better understand your preferences. This is done under our legitimate interest in delivering targeted marketing that may be of interest to you. We may also seek your consent where required before engaging in certain marketing activities.
  • Transactions: When you or your organization provides services to us, or plans to, we collect your personal information during transactions and communications, which is crucial for maintaining our legitimate interests in effectively interacting with vendors and potential vendors.
  • Employment Applications: If you apply for a position, we process the personal information included in your application to assess your qualifications, under our legitimate interests in recruiting suitable candidates, and in furtherance of pre-contractual measures.
  • Exercising Our Rights: We may use your personal information to assert our legal rights, for example, to detect, prevent, and respond to fraud, intellectual property infringement, or violations of law or our Terms of Service.
  • Legal Compliance: We process your personal information to fulfill legal obligations, such as conducting fraud prevention checks or adhering to regulatory demands, where legally mandated.
  • Customizing Your Experience: We may use your personal information to enhance your experience with our services, such as providing personalized content and interactive features tailored to your interests, driven by our legitimate business interests in providing a customized user experience.
Additionally, we may anonymize your personal information in a manner that prevents re-identification, allowing us to use this anonymized data for any lawful purpose.

3. HOW AND WHEN WE SHARE YOUR PERSONAL INFORMATION

We respect your privacy and are committed to protecting your personal information. We do not share, sell, trade, or lease your personal information to unrelated third parties for their independent marketing purposes. Furthermore, we do not consider the actions we take with your information as “selling” under the definitions provided by the California Consumer Privacy Act. However, we may share your personal information under certain conditions as outlined below:
  • Service Providers and Business Partners: We may share your personal information with service providers and business partners who perform marketing services and conduct business operations on our behalf, based on the purposes described in this policy. This may include companies that manage secure payment processing, order fulfillment, service optimization, online behavioral advertising, newsletter distribution, and marketing, as well as support for email and messaging services and information analysis. These service providers and business partners are obligated to handle your personal information in accordance with this policy.
  • Group Companies: Tara collaborates closely with other entities within the Tara group of companies. We may share information such as contact details, financial account information, transaction data, and communications with other Tara companies for purposes related to marketing, security, product and service optimization, and internal reporting.
  • Legal Requirements: We may disclose your personal information to law enforcement, courts, government authorities, or other third parties where it is necessary to comply with legal or regulatory obligations, or to protect our rights or the rights of others.
  • Business Transactions: In the event of a corporate transaction, such as a merger, acquisition by another company, or sale of all or part of our assets, your personal information may be shared with potential transaction partners, service providers, advisors, and other third parties involved in the negotiation or completion of the transaction. In such cases, we will strive to ensure the new entity uses your personal information consistently with this Privacy Policy.
  • Upon Your Request: If you request specific information or services that we cannot directly provide, we may share your information with third parties to fulfill your requests. For example, if you inquire about a product that we do not sell directly, we may forward your request to a third party who does.
This policy outlines the circumstances under which your information may be shared to ensure transparency and maintain trust while delivering the services you expect from us.

4. COOKIES AND OTHER TRACKING TECHNOLOGIES

We utilize cookies and similar tracking technologies to gather some of the information specified earlier in this policy. A cookie is a small data file that is transferred from a web server to your browser and stored on your device. For detailed information, please refer to our cookies policy. Cookies are employed to collect data over time and across different third-party websites.
If you prefer not to store your data via cookies, you can set your browser to either reject all cookies automatically or to prompt you each time a cookie is offered, allowing you to decide whether to accept it or not. However, it is important to note that disabling cookies might impair the performance and functionality of our websites, potentially diminishing your user experience. Detailed instructions on how to manage cookie preferences are typically included in your browser’s documentation.
Currently, Tara websites do not generally respond to automated browser signals on tracking mechanisms, including “do not track” requests. Nevertheless, you can often set your privacy preferences regarding the use of most cookies and similar technologies through your web browser settings.

5. YOUR RIGHTS REGARDING YOUR PERSONAL INFORMATION

Under the laws of certain jurisdictions, you may have specific rights concerning the personal information we hold about you, which vary depending on local legal requirements. These rights typically include the ability to access, correct, delete, or restrict the use of your personal information, object to its processing, or receive a copy of your personal information in a portable and usable electronic format. Additionally, if you have granted consent for the use of your personal information, you have the right to withdraw this consent at any time.
You may also have the right to file a complaint with your local data protection or privacy regulatory authority. In jurisdictions where these rights are not automatically provided, you may still be able to review, correct, or update some of your personal information by reaching out to us using the contact details provided below.
If you wish to discuss or exercise any rights you may have, please contact us at the provided contact information. Note that we may request additional information from you to fulfill your requests. Additionally, you can opt-out of receiving emails from us by following the unsubscribe link included in each email or by contacting us directly at the address below.
California Consumer Privacy Act (CCPA) Rights
The California Consumer Privacy Act (“CCPA”) grants specific rights to California residents, referred to as “consumers,” regarding their personal information:
  • Right to Know: Consumers have the right to request details about the categories and specific pieces of personal information we have collected, as well as how we use, sell, and disclose that information.
  • Right to Delete: Consumers can request the deletion of their personal information that we have collected, although there are certain exceptions where we may be allowed to retain information.
  • Right to Opt-Out of Sales: Under California law, any disclosure of personal information in exchange for valuable consideration may be considered a "sale." Consumers have the right to opt-out of these sales.
  • Right to Opt-Out of Financial Incentive Programs: Consumers may also opt-out of any financial incentive programs related to the collection, sale, or deletion of their personal information.
  • Non-Discrimination: We are committed to not discriminating against consumers who exercise their CCPA rights. However, we may offer different levels of service or different rates if such differences are reasonably related to the value of your information.
Please note that the CCPA provides an exemption for certain personal information collected in a business-to-business (B2B) context. Except for the right to opt-out of sales, the rights outlined do not apply to personal information falling under the B2B exemption.
If you are a California resident, or an authorized agent representing one, and wish to exercise any of these rights, please make a CCPA Data Privacy request through Tara’s hotline at 951-268-6689.
GDPR – EU Data Subject Rights
If you are interacting with our EU affiliates or are an EU data subject protected by the General Data Protection Regulation (GDPR), you have specific rights that can be exercised towards the relevant EU Tara affiliate that manages your personal data at a local or national level for day-to-day operations, with each entity acting as an independent data controller. For cross-border processing of personal data within the European Economic Area (EEA), the controller is:
Tara Electric Vehicle
2620 Palisades Drive,
Corona, CA 92882, USA
For job applicants, employees, and former employees of our EU Tara affiliates, there are specific notices and policies that comply with EU laws, which detail our data processing practices and their rights.
For those who are not job applicants, employees, or former employees, the following outlines your rights under GDPR and the means to exercise them:
  • Necessity and Contractual Basis: We may process your personal data as necessary to perform a contract with you, or to take preliminary steps at your request before entering into a contract.
  • Legal Obligations and Legitimate Interests: Processing may also occur if we have a legal obligation to do so, or if it aligns with our legitimate interests, such as when your data must be shared with our suppliers or customers for standard business operations, or if you are browsing our website.
  • Consent: In some cases, we process personal data based on your explicit consent, especially concerning direct marketing initiatives.
These rights ensure that you have control over your personal data in relation to our operations within the EU. If you wish to discuss or exercise your GDPR rights, please contact the relevant Tara affiliate directly.
GDPR – Individual Rights
Under the General Data Protection Regulation (GDPR), individuals have several rights regarding the processing of their personal data by the relevant data controller. These rights include:
  • Right of Access: Individuals have the right to access their personal data processed by the controller, along with the rights to rectify and erase their data.
  • Right to Restrict Processing: Individuals can request the controller to restrict the processing of their personal data and have the right to object to the processing.
  • Right to Data Portability: Individuals have the right to receive their personal data in a structured, commonly used, and machine-readable format from the controller. This enables them to transfer this data to another controller, known as the "right to data portability."
  • Right to Withdraw Consent: Individuals can withdraw their consent at any time regarding processing activities that rely on their consent, without affecting the lawfulness of the processing that occurred prior to withdrawal.
  • Right to Lodge a Complaint: Individuals have the right to lodge a complaint with the competent supervisory authority if they believe their data protection rights have been breached.
The exercise of these rights is subject to certain conditions and exceptions as outlined in the GDPR.
Individuals wishing to exercise these rights can contact:
Tara Privacy Inquiries
2620 Palisades Drive,
Corona, CA 92882, USA
Please include your name, address, and other relevant contact information (phone number, email address) in your inquiry. Tara may require additional information to verify your identity. We are committed to responding to such requests promptly and within the legal timeframes.

6. INFORMATION SECURITY AND STORAGE

We have security measures in place to protect the loss, misuse, and alteration of the information under our control. We retain your personal information for as long as we have a relationship with you and as long as necessary for legitimate business purposes. When deciding how long to keep your personal information after our relationship with you has ended, we take into account our legal obligations. We may also retain records to investigate or defend against potential legal claims.

7. INTERNATIONAL DATA TRANSFER

Your personal information may be transferred to, stored in, and processed in countries that do not offer the same level of protection for personal data as your home country. Additionally, such information may be subject to lawful access requests by government authorities in those countries. To mitigate these risks, we have implemented appropriate safeguards, such as contractual commitments, in line with applicable legal standards to ensure that your personal data remains protected.
For more details on these safeguards or to request a copy, please get in touch with us using the contact information provided below. This approach helps to secure your personal information when it is managed across international borders, maintaining compliance with global data protection regulations.
GDPR – EU: International Data Transfers
Our EU affiliates may transfer personal data outside the European Economic Area (EEA) to other entities within the Tara group or to third-party suppliers. These transfers are conducted ensuring adequate protection of personal data, which is in compliance with EU data protection laws. The adequacy of these data transfers is either confirmed by decisions of adequacy from the European Commission or through implementing appropriate safeguards. These safeguards include, but are not limited to, the use of Standard Contractual Clauses (SCCs) as recognized by the European Commission. These clauses are agreements between service providers and us to ensure that any personal data leaving the EEA will be transferred in compliance with EU data protection standards.
Additionally, we engage with suppliers who are certified under frameworks such as the EU-U.S. Privacy Shield and the U.S.-Swiss Privacy Shield, or other equivalent mechanisms, which also ensure that personal data receives an adequate level of protection when processed by these suppliers.
This framework of measures ensures that all personal data handled by Tara and its affiliates is protected consistently with the stringent requirements of GDPR, regardless of where the data is physically processed.

8. CONSENT AND SUBMISSIONS

By using this website, you agree to our policies and accept the terms and conditions outlined herein, to the extent permitted by applicable law. You consent to the provisions as described and commit to not submitting any comments that infringe on the rights of any third party, including but not limited to copyright, trademark, privacy, or other personal or property rights. Furthermore, you agree that any comments you make will not contain libelous, unlawful, abusive, or obscene material. You are solely responsible for the content of any comments you submit.
All comments, suggestions, ideas, or other communications you submit to the site will become the exclusive property of Tara. We reserve the right to use, reproduce, disclose, and distribute any submitted materials for any purpose, without any restriction or compensation to you. If there are comments or materials you do not wish to assign to us, please refrain from sending them.

9. LINKS TO OTHER WEBSITES

This website may include links to external websites that are controlled and operated by other entities, such as our business partners and vendors. Tara is not responsible for the content, privacy practices, or security measures of any external websites. We encourage you to familiarize yourself with the privacy practices of these external sites when visiting them.
Tara does not endorse, nor is it responsible for, the accuracy or reliability of information on these third-party websites. If you choose to access linked third-party websites, you do so at your own risk. Additionally, Tara is not a party to any contract you may enter into with third parties as a result of your interaction with links provided on this website and does not guarantee the performance of any third party involved. You hereby release Tara and its affiliates from any damages you may suffer and agree not to assert any claims against us, arising from your purchase or use of third-party products or services, or any contract breaches by such third parties.

10. CHILDREN AND MINORS

Tara does not intentionally collect personal information from individuals under the age of 18. We request that children do not provide personal information through our services.

11. CONTACT US

Tara is the data controller responsible for the personal information we collect and process. If you have any questions or concerns about how your personal information has been handled, please reach out to us at 951-268-6689. We are dedicated to resolving any complaints about your privacy and our collection or use of your personal information. Should you feel that your concerns have not been adequately addressed, you have the right to lodge a complaint with the data protection authority in your country.

12. CHANGES TO THE POLICY

We may update or modify this privacy policy occasionally. If we make changes that significantly alter how we handle personal information, we will notify you through this website before we apply these changes. Your continued use of our site after such amendments signifies your acceptance of the new terms. We encourage you to review this policy periodically to stay informed of how we are protecting your information.
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