Cookies Policy

Table of Contents

When you access a Tara website, your device may receive one or more cookies to enhance your browsing experience. Here’s an overview of how cookies function and why we use them:

Whenever you visit a website, your web browser sends a request to the site, which responds typically by sending back a file that the browser can read. However, without a way to recognize and differentiate between individual browsers, a website cannot tailor its responses to each visitor’s preferences automatically across different sessions. To solve this, websites use cookies.

A cookie is a small text file that your browser creates and stores on your device at the direction of the website. This file usually contains a unique identifier—a random number—that distinguishes your browser from others on the same device. When you revisit the website, the cookie enables the site to recognize your browser as a previous visitor with specific preferences, streamlining your interactions by recalling your settings without requiring you to re-enter them each time you visit a new page on the site.

1. Strictly Necessary Cookies

Tara employs certain cookies that are essential for providing services on our websites. These strictly necessary cookies enhance the safety and security of our websites, authenticate users, facilitate access to private accounts, and allow single sign-on capabilities across different sections of our sites. They also manage traffic flow on our websites and remember the contents of your shopping cart. It is important to note that these strictly necessary cookies are not utilized for marketing purposes.

2. SERVICE IMPROVEMENT AND PERSONALIZATION COOKIES

In addition to strictly necessary cookies, Tara uses cookies to enhance our service quality and personalize your online experience. These cookies help us better understand your interests and needs related to our websites, our business, and our products or services. By remembering your language and site preferences, inviting you to participate in surveys, showing your login status, maintaining your session for a period of time, supporting customer service interactions, remembering your login details, and auto-filling forms you have previously completed, these cookies streamline and personalize your interactions with our websites.

3. Statistics Cookies

Tara utilizes cookies that gather information on how you interact with our websites. These cookies track activities such as the pages you visit and any errors you might encounter. By aggregating this information, they provide valuable statistics that help us understand how our websites are being used. This data aids us in improving our websites by measuring errors, testing different designs, and optimizing traffic flow to better tailor our content. The primary purpose of these statistics cookies is to enhance the functionality of our websites, gauge user interest, and assess the effectiveness of our advertising strategies.

4. Re-targeting Cookies

We also employ marketing technologies that might display our advertisements on other websites you visit. Through this process, a third party might place or read a unique ad-serving cookie on your device. This cookie uses technical information from your browser and your activities on Tara websites to tailor advertisements specifically for you on non-Tara websites. This strategy is part of our broader efforts to present you with ads that are relevant and potentially of interest to you as you browse the internet.

5. Information about Cookies used on Tara websites

On the Tara websites, we deploy both first-party cookies (cookies set directly by Tara to your device) and third-party cookies. These third-party cookies are predominantly used for website analytics or advertising purposes.

Google Analytics: Our website utilizes Google Analytics to analyze how visitors engage with the site. The information generated by the cookie, including your IP address, is transmitted to and stored by Google on servers in the United States. To protect privacy, Google anonymizes your IP address by removing the last octet before storage and processing begins in the European Union and other areas part of the European Economic Area agreement. Only in rare cases is the full IP address sent to Google servers in the USA and shortened there. Google processes this information on our behalf to evaluate your website usage, compile reports on website activity, and provide other services related to website activity and internet usage. Google will not link your IP address with any other data held by Google.

You have the option to refuse the use of cookies by changing the appropriate settings in your browser. However, please be aware that doing so may prevent you from using the full functionality of the website. Additionally, you can prevent the collection and use of data by Google (including your IP address and cookies) by downloading and installing the browser plug-in available at Google Analytics Opt-out Browser Add-on (https://tools.google.com/dlpage/gaoptout?hl=en-GB).

6. Enhanced Privacy Measures and Targeted Advertising on Tara Websites

On our website, the Google Analytics implementation includes a specific feature to enhance privacy: “ga(‘set’, ‘anonymizeIp’, true)”. This addition ensures that IP addresses are collected only in anonymized form.
Google Analytics Advertising Features Enabled on Our Website:
To offer you more relevant advertisements based on your interests, we have enabled certain Google Analytics Advertising features:
  • Remarketing with Google Analytics: This feature allows us to display targeted advertisements to users who have previously visited our websites as they browse other websites that are part of the Google Display Network.
  • Google Analytics Demographics and Interest Reporting: We use data from Google's interest-based advertising or third-party audience data (such as age, gender, and interests) to better understand the behavior and demographics of our website visitors.
These tools help us compile a profile of your interests based on your visits to Tara Group websites and other sites. For example, if you have visited specific product pages, we can tailor our advertising to show you related content. This profiling extends to gathering insights on your preferences and interests based on your past visits to websites other than ours, utilizing data collected directly by Google.
Opting Out:
If you wish to opt out of Google Analytics cookies, you can do so by visiting Google’s Ads Privacy Policy (http://www.google.com/policies/privacy/ads/) or the Network Advertising Initiative opt-out page (http://www.networkadvertising.org/managing/opt_out.asp) for more options on managing your online advertising preferences. These resources provide detailed instructions on how to prevent your data from being used by Google Analytics.
ASP.NET Session Cookies:
ASP.NET uses session cookies to store temporary data. These cookies are essential for managing your session on our website. They do not store personal information, nor are they used to identify you. The session cookie is automatically deleted when you end your session by closing the browser.
SiteCore Analytics Cookies:
SiteCore provides an analytics cookie that tracks a visitor’s interactions with our website over the course of a year. This cookie helps us understand how visitors engage with our site across multiple visits, which assists us in improving the website’s functionality and content. Information such as the pages visited and the duration of each visit is recorded, but it is not used to identify individual visitors. This data is purely for analytical purposes to enhance the user experience on our website.

These cookies play a critical role in delivering an efficient and effective website experience by enabling us to understand and improve our site’s navigation and content.

7. LANGUAGE

Provided by Sitecore, this cookie is essential for tracking a user’s language preference to ensure that the website is presented in the selected language during their visit. The name of the cookie varies depending on the site configuration but is designed specifically to remember your language choice without identifying you personally.

8. COUNTRY

This cookie is used to store the country selection of the user. It helps in providing localized content and ensures that services relevant to the user’s location are highlighted. Like the language cookie, it enhances the user experience by adapting the website content based on the geographical preference without tracking personal identity.

9. COOKIE CONTROL

The Cookie Control cookie is crucial for managing user consent regarding the use of cookies on the website. It records whether you have acknowledged the mandatory information about cookies, preventing the repeat display of this notification during your current session. This cookie is purely functional and does not track personal details or browsing activities.

These cookies are designed to improve the functionality and user-friendliness of the website by adapting content based on user preferences and managing consent preferences efficiently.
Google Maps Cookies:
Google Maps sets various cookies on pages that include a map feature. These cookies, including unique identifiers and preferences like zoom level, help Google improve user experience and track usage of Google Maps. PREF cookie, for instance, stores user preferences such as zoom level and other map settings. We do not control these cookies, but you can find more information about them and Google’s privacy practices at Google Privacy (http://www.google.com/intl/en/policies/privacy/).
YouTube Cookies
YouTube, a platform owned by Google, sets cookies on pages with embedded YouTube videos to track interactions and viewer preferences. These cookies enhance viewing experience and collect analytics such as video views. More information on YouTube’s cookie usage can be found at Google Privacy (http://www.google.com/intl/en/policies/privacy/). To opt out from cookies set by Google’s advertising services, you can visit Network Advertising Initiative Opt-Out (http://www.networkadvertising.org/managing/opt_out.asp).
These cookies help improve site navigation, personalize content, and analyze site usage while respecting user preferences and privacy.

10. Understanding and Managing Cookies

You have the option to disable the use of cookies, including those utilized on our websites, by modifying the cookie settings in your browser. However, it’s important to note that disabling cookies may affect the functionality of our websites. Certain features, such as making a purchase or accessing restricted areas that require a login, rely on cookies for user authentication and may not function properly without them.
If you are interested in learning more about cookies, including how to view the cookies that have been set on your device and how to manage or delete them, there are several resources available:
  • All About Cookies: For comprehensive information about cookies, how they work, and how to manage your cookie preferences, visit All About Cookies (https://www.allaboutcookies.org).
  • Your Online Choices: This website offers guidance on how to manage cookies and digital advertising broadly across different European countries. Visit Your Online Choices (https://www.youronlinechoices.eu) for more details.
By managing your cookie preferences, you can control the extent to which your browsing data is collected and used, ensuring a balance between personal privacy and the functionality offered by cookies.
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