Cookies Policy

Table of Contents

When you visit a Tara website, one or more cookies may be set on your device. Please read the following information about cookies and how we use them.

When you visit a website, your web browser sends a request message to the website, which then sends a response, usually in the form of a file that is read by the browser. In such interactions, the website cannot distinguish one browser’s request from another. If you want your browser to be recognized and individualized, so to speak, so that you can, for example, continue to receive content that is delivered according to your submitted preferences without needing to resubmit them every time you visit another page on the website, then the website must be able to identify your browser every time it makes a request. Therefore, when you visit most websites, your browser will, at the request of the website, create a small text file called a cookie and save it on your device. The file contains information (typically a random number) that uniquely identifies your browser on your device. This cookie will then serve as a signal the next time you visit the website that sent the cookie to ensure that “you,” that is, your browser is recognized as a previous visitor with particular preferences.

Strictly Necessary Cookies

Tara employs certain cookies that are essential for providing services on our websites. These strictly necessary cookies enhance the safety and security of our websites, authenticate users, facilitate access to private accounts, and allow single sign-on capabilities across different sections of our sites. They also manage traffic flow on our websites and remember the contents of your shopping cart. It is important to note that these strictly necessary cookies are not utilized for marketing purposes.

Service Improvement and Personalization Cookies

In addition to strictly necessary cookies, Tara uses cookies to enhance our service quality and personalize your online experience. These cookies help us better understand your interests and needs related to our websites, our business, and our products or services. By remembering your language and site preferences, inviting you to participate in surveys, showing your login status, maintaining your session for a period of time, supporting customer service interactions, remembering your login details, and auto-filling forms you have previously completed, these cookies streamline and personalize your interactions with our websites.

Statistics Cookies

Tara utilizes cookies that gather information on how you interact with our websites. These cookies track activities such as the pages you visit and any errors you might encounter. By aggregating this information, they provide valuable statistics that help us understand how our websites are being used. This data aids us in improving our websites by measuring errors, testing different designs, and optimizing traffic flow to better tailor our content. The primary purpose of these statistics cookies is to enhance the functionality of our websites, gauge user interest, and assess the effectiveness of our advertising strategies.

Re-targeting Cookies

We also employ marketing technologies that might display our advertisements on other websites you visit. Through this process, a third party might place or read a unique ad-serving cookie on your device. This cookie uses technical information from your browser and your activities on Tara websites to tailor advertisements specifically for you on non-Tara websites. This strategy is part of our broader efforts to present you with ads that are relevant and potentially of interest to you as you browse the internet.

Information about Cookies used on Tara websites

On the Tara websites, we deploy both first-party cookies (cookies set directly by Tara to your device) and third-party cookies. These third-party cookies are predominantly used for website analytics or advertising purposes.

Google Analytics: Our website utilizes Google Analytics to analyze how visitors engage with the site. The information generated by the cookie, including your IP address, is transmitted to and stored by Google on servers in the United States. To protect privacy, Google anonymizes your IP address by removing the last octet before storage and processing begins in the European Union and other areas part of the European Economic Area agreement. Only in rare cases is the full IP address sent to Google servers in the USA and shortened there. Google processes this information on our behalf to evaluate your website usage, compile reports on website activity, and provide other services related to website activity and internet usage. Google will not link your IP address with any other data held by Google.

You have the option to refuse the use of cookies by changing the appropriate settings in your browser. However, please be aware that doing so may prevent you from using the full functionality of the website. Additionally, you can prevent the collection and use of data by Google (including your IP address and cookies) by downloading and installing the browser plug-in available at Google Analytics Opt-out Browser Add-on (https://tools.google.com/dlpage/gaoptout?hl=en-GB).

Enhanced Privacy Measures and Targeted Advertising on Tara Websites

On our website, the Google Analytics implementation includes a specific feature to enhance privacy: “ga(‘set’, ‘anonymizeIp’, true)”. This addition ensures that IP addresses are collected only in anonymized form.

Google Analytics Advertising Features Enabled on Our Website:

To offer you more relevant advertisements based on your interests, we have enabled certain Google Analytics Advertising features:
These tools help us compile a profile of your interests based on your visits to Tara Group websites and other sites. For example, if you have visited specific product pages, we can tailor our advertising to show you related content. This profiling extends to gathering insights on your preferences and interests based on your past visits to websites other than ours, utilizing data collected directly by Google.

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